Small Business

2021...A Doozy

And just like that I’m sitting here in the studio trying to think of what I want to say about the year we all just made it through…

I think the safest word I could use is DOOZY to summarize what the past 12 months have been.

But in the end, we made it! There may have been a few tears (there were definitely tears), and a few sleepless nights (discovered melatonin this year!) but we wrapped the year by forcing ourselves to take a couple weeks off during the holidays to catch our breath a bit as a family.

As the break came to a close, we ended up heading down to the waterfront and watching the city’s fireworks display on New Years Eve which surprisingly led to a moment that really struck me… Turns out, in order to get your head back in the game, you just need to hang out with a 5 year old…

See it was our daughter’s first year she was old enough to stay up late enough to watch the fireworks. She was so excited she was vibrating, and when the first few colourful bursts hit the ice fog night sky, you could literally hear the joy bursting from her face as she screamed out “whoooaaa! Christmas colours!! Christmaaaaaas colourssssss!” She was witnessing magic in real time and it made me remember you can always find the magical moments in your day once you actually have the time to stop, breathe, and just look for them.

You see even though this year was stressful, unpredictable, and oh so very draining, in that moment I remembered how much good there also was. I just needed the time to take a breathe to remember that.

So I figured now that we’re into January and trying to plod along through what has so far been more unpredictability, let’s still take some time to breathe and remember those magical moments. The good parts of the past year, as they are always there if you look for them.

Last year, we got to work with some pretty epic clients and when trying to produce long term projects in the midst of a pandemic, you also get to KNOW your clients. We commiserated, we adapted deadlines and processes and we found ways to make things work as a team.

In the film realm, we got to work with Northern Council for Global Cooperation (NCGC) to produce a storytelling project with the James family out in Carcross. This was a huge highlight and honour for us, as we got to work with the family to take a traditional story that was originally recorded of their late grandmother Lucy Wren, and have 4 more generations of Lucy’s family tell the story in their own voices, weaving together the teachings with footage of them being together as a family on their land. There were so many laughs shared and it was such a special project to be a part of…. To witness in real time what family connection, traditions and knowledge look like and the power they have. Gunalchîsh to the James family for having us.

Then there was the literal joy that is working with someone who may be the most positive person we’ve ever met? We did a Travel Yukon spot with Gurdeep Pandher for Cossette and I am not even exaggerating when I say the skies weirdly opened up for us the night we had planned to film on top of a mountain and we got to witness an absolutely stunning sunset while filming Gurdeep dance. It was one of those moments I looked around and was so grateful that this is somehow what we get to do for a living…

And finishing off our year in filming, we were able to work with Yukon University over a multiple months to create a promotional video for their Indigenous Institute for Self Determination (IISD). Showcasing traditional on the land activities, and innovation in education and leadership, this was a project we were really proud to be a part of and we got to work with some incredible leaders and community members to pull it all off. There were hiccups along the way (like needing to re-schedule due to covid exposures, creating changing timelines, etc) but the team we got to work with on this adapted and pivoted every time ensuring we all got to create something we are proud of. Gunalchîsh, Màhsi’ cho to everyone involved. It will be released in the next few weeks and we’re excited to share it with you all then!

Then there was the incredible diversity in photography we got to do this year. From chasing dogs with Fawkestrot Adventures, to beauty portraits and BTS with Cheekbone Beauty and TSU North, to local sustainable fashion campaigns or holiday dining campaigns with Hudson’s Bay, we’ve been BUSY. This is a selection of just a few of our favourites, but I’ll be sure to share more in the coming months.

And last but so very far from the least, absolutely NONE of this would have been possible without the incredible production crew we’ve gotten to work with this year. We can’t thank these people enough, and although this isn’t an exhaustive list, we wanted to give a special giant THANK YOU to a few of our key players who kept this train a runnin’ this year.

The incredibly talented Lea-Ann McNally, who has done everything from set and prop building, to production assisting, and everything in between. Absolutely always game to hop on set, we are so grateful to have you on the team!

Mike Code, whether you’re on sound, camera, or aerials, you make it a guaranteed a good work day and we’re so grateful for your laid back, always amazing attitude in everything you do.

And for those of you who haven’t gotten to meet him yet…Our guy STU! Stu moved up from BC late summer to officially join GBP as our first full time employee and I’m not actually sure how we did all this without him for so long? Stu is now one of our main editors, production crew, and second shooter. He also puts up with Gary’s lame dad jokes, my “morning gratitudes” which I forget to do 90% of the time, and has jumped into the adventure that is life in Yukon full throttle. We are so grateful you’ve joined the crew and can’t wait to see what the new year brings to the team.

We know 2022 won’t be perfect, as nothing ever is…but here’s to taking a breath during the chaos and trying to see the good that is most definitely out there.

We’ve got this team.

A place for people who love dogs...

As you pull up to the large wooden building you see a colourful rainbow sign that states “A place for people who love dogs” and let me tell you, Muktuk Adventures is not lying when they say that.

The sound of excited husky’s and rescue pups alike ring out as you’re greeted immediately by the pack of friendly faces that run up as you get out of your car.

We had the pleasure of working with Muktuk Adventures this past month, creating some media for them to use to market their summer packages.

Known mostly for their years as a dog-sledding experience company, it may sound odd to be marketing in the summer, however, anyone with a dog knows that summer is just as busy as the winter-and Muktuk let’s you experience the sled dog’s summers right along with them! 

From walks down to the river, to multi-day canoe and hiking trips, to taking time to relax in a cabin in the woods for a few days…you can do it all with a cozy pup or two, or 8 right along side you!

It was really inspiring getting to talk to the owners Manuela and Jeff, who have of course had to adapt quite a bit since COVID made such a huge impact on their business. But with determination and being able to pivot to offer more of their services year round to both travellers and locals alike-they are a bustling business that you don’t want to miss out on!

Dumplings...but make it fashion.

One of our favourite things about working with small business owners is getting to know the people behind the businesses we all frequent.

We first met Anne through her work at Solvest (a northern based solar company) a few years ago, but recently got to know that before moving to the Yukon, she actually worked in Fashion both in England,Toronto, then remotely from Yukon, right up until Covid when she decided to follow her other passion…food!

So now we’ve witnessed her grow her newest venture, Anne’s Dumplings, over the past year into the bustling and ever growing company that it is today! (If you haven’t tried them yet, please get on it…you are missing out!)

So when we were asked to do an editorial shoot of Anne, we knew we wanted to try to bring in some elements of fashion (because you KNOW she showed up with some gorgeous shoes to show off) and make this ‘foodie’ shoot elegant.

We wanted to ensure we had a minimalist set (her pristine commercial kitchen was perfect-we got in early before the dumpling making begins!) , and used a bit darker of lighting to set a more glamorous mood to the shoot. We were so happy with how they worked out and as always, Anne was amazing to work with. We absolutely can’t wait to see where she takes this venture next…

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A great place to Gather

We’re not gonna lie…we have a soft spot in our hearts for family run businesses…As one ourselves, we understand the full family commitment it takes to keep these trains a runnin’.

Whether that’s trading off who works late, impromptu ‘bring your kid to work’ days (Mabel was on her first set at 6 weeks old!) or doing business planning over dinner…it takes the whole crew working together and loving what you do.

So needless to say, when we got asked to create some imagery for Gather Cafe and Taphouse recently, we were stoked. Gather is a self-described “eclectic restaurant” located in the Lumel Studios building here in Whitehorse.

Owners John and Shanta Ferguson, have created an incredibly unique space, that is filled with colours and textures from floor to ceiling. The ambience fits in perfectly to the attached Lumel Studios, which just so happens to be the Grandparent’s place-Lu and Mel!

So, the day we were there to photograph, Grandma and Grandpa watched the kids, so that we could get our shots done with John and Shanta. Like any family run business, it takes a team to make it all come together…Combing their loves of good coffee, good beer, and good food, adding in a health dash of cozy atmosphere, Gather is a place you just want to spend time in!

From meals made with as many locals ingredients as possible, to drinks served in hand made glassware created right next store at Lumel, you can tell thought was put into every detail of the place.

We can’t wait to go back to enjoy the space again and definitely suggest if you haven’t had a chance, to go check it out!

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Cheers to Polarity

Whether you’re celebrating the start of a fresh new month, the fact we’ve made it through this week, or you’re just excited about this glorious sunshine that’s coming back to us a little more each day…we are lucky to have some pretty great places to treat ourselves in this fine community of ours.

One of the newer ones on the block is Polarity Brewing! They started up last year…admittedly a bit of a difficult time to open up a pub, but nothing can stop delicious brews, and awesome meals featuring as many local farm products as possible!

They even have an outdoor deck you can cozy up to a fire table at to stay Covid-safe while you toast to your weekly accomplishments!

We always love celebrating our local businesses, but especially during a time that has been so difficult on the food/beverage industry, we’d like to cheers to all you hard working businesses owners out there still making it work and providing us with little local escapes.

Here’s to Friday everyone-cheers!

And so it begins...Hello 2021!

New year…SAME US! (just slightly more grizzled…)

Last year was a DOOZY to say the least, and we’re certainly not naive enough to think that a change in calendar year is going to take away all the hardships. HOWEVER, that being said, we do know that even a perceived fresh start can go a long way…

It’s also a great opportunity to simply take breath and reflect on what WAS good last year. As challenging as it was, there were some pretty great moments too.

We had the privilege of working with an incredible group of clients last year. As much as we were able to help them reach their goals and complete their projects, they also helped us…we were able to keep this family run business up and running throughout a global pandemic and that was all because we have the best community and clients we could ever ask for who believed in us, who trusted us with their visions, and let us get creative.

Looking back over our work this year, a few things stuck out to us.

First, it was a year of composites! As we had to ensure we had safe spacing between people, one of the most efficient ways we could still get teams together was to actually photograph everyone separately and then bring them together in post production! We have always loved composite work, but it just became even more practical this year as a way to keep people safe.

Secondly…our small business community! What an absolute roller coaster of a year for so many small business owners. We were absolutely honoured to be able to work with many of them as they found new and innovative ways to continue to serve their clients-whether that was moving their products and services online, or ensuring new PPE standards were in place to keep both staff and employees safe. We are so damn proud of every single one of them for making it through this crazy year.

And finally…the thing that always gets us through our hard times…a sense of humour. Without it, we wouldn’t have made it. Thanks to everyone who shared a laugh with us either in front of the camera, or behind the scenes as part of our crew.

So thank you to all we worked with over the year, and we absolutely can’t wait to see what adventures the new year brings…although if it was a little less intense, we wouldn’t be mad about it… ;)

New look...who dis?

Ok, we can all agree, it’s been a rough year so far…I think it’s about time we all take a deep breath, put our feet up and get some pampering done….and have we got the spot for you….

We were SO stoked when we were asked by the wonderful Ammanda Partridge of Elements Spa to work with her on some new imagery for a website upgrade the company was doing. Ammanda and her team are one of the many incredible small businesses we have here in Yukon who, in the face of extreme uncertainty and challenges this spring, found a way to keep fighting through it and are now back open, and thriving. With support through the PIVOT program at Yukon University, we were able to team up with Ammanda to help her showcase the range of services and service providers she has on her team.

Ammanda wanted to make sure her new imagery was authentic (and not just use stock images), and we didn’t want to just go with the expected either…it would have been easy to simply grab a few shots of their facility (which is gorgeous), along with some traditional head shots of her staff, but instead we went in a more stylized direction. We wanted to highlight the services they offer, but use Yukon models (and real customers!) and also plan them so that they would fit the aesthetic of her new site which was clean, calm and spacious.

SO with that in mind, we spent the day with an incredible group of people creating this new set of imagery below that we’re so excited with.

We cannot recommend the Elements Spa team enough if you’re looking to treat yourself or someone you love….they’re a wonderful team (who happen to make excellent models too)

Check them out at: https://www.elementshairandspa.ca/