You know when you were younger, and you’d run into a parents friend and they would exclaim “Look at how big you’ve gotten! I remember you when you were just a baby!” and you’d blush and not know what to say?
I’m now that friend, as I step into the multiple rooms of the Collective Good, seeing all that it’s grown up to be… I think to myself “I remember you, when you were just a little corner shop by the stairs here in the Horwoods mall, that could only fit one person at a time!”
Established in 2013, The Collective Good, owned and operated by Jen and Paul, has grown into one of Yukon’s most unique shops, bursting with treasures from beautifully crafted greeting cards, to Canadian clothing, jewelry, books and furniture. The variety of products featured in The Collective Good all have one thing in common-good design.
We recently did a two part shoot for them, first, capturing just a bit of the store itself, highlighting the different areas you can browse, and secondly, an apparel shoot to show off one of their newest unique products: The Handknit Yukon Coat of Arms Heritage Sweater.
Being a Yukon family run business ourselves, it is one of our favourite things to be able to work with and celebrate other family-run businesses. With this one, we got to get the whole crew together, just days before school started to take in one last quiet Yukon summer morning.
Lucky for us, Jen used her skills to not only find and purchase the perfect red pick up that matches their “Yukon Truck” design… (Ok, she may not have purchased it specifically for this photoshoot, but it sure did come in handy) but she also secured this iconic Yukon location which was an amazing backdrop to work with. (HUGE thank you to the Grant family for allowing us to do our shoot on their property.)
We wanted to showcase the sweaters and truck t-shirts, but without them being the main ‘focus’ of the image…it’s more that they just fit into the scene naturally. A Yukon family, enjoying a beautiful little cabin experience. Looking good-with good design.
(Also, bringing in the ringer…Miss Honey didn’t hurt either. 10/10 dog model. Would work with again.)
Here’s to many more years of watching you grow Collective Good!