city of whitehorse

Dream Trail

It’s a bit of an understatement to say we’re grateful that our home is right here in the Yukon. We’ve always felt this way (I, Brianne was born and raised here, while Gary moved up from BC over 14 years ago now…) but this year especially we’ve got a whole new appreciation of the amazing community, and landscape we get to call home.

One of the many reasons we love it here is the incredible trail system and landscape we get to play on. Through biking and running, we get to explore mountains right outside our back door. So when we were asked to cover the trail crew who was building the new “Dream Trail” on Grey Mountain last summer, we were stoked as it gave us an opportunity to see some of the trail building team in action.

The Youth Achievement Centre (YAC) and City of Whitehorse trail crews are working over a 5 year period to build this trail, which will connect the end of Grey Mountain road, along the ridge with epic views 600 meters above Whitehorse, ending in a flowy dream down to the base of the mountain again.

Built by hand, the crews spend long days digging away, along with lead trail builder Joe de Graff. The plan is for it to a be a multi-use trail which will allow bikers, runners, and hikers alike to enjoy.

To say it’s hard work is an understatement. The team of city workers and YAC crews take a quick flight to the top in the morning, but then work a solid day on the trail before hiking out at the end.

It was so awesome getting to know the hard working crews behind these trails that we all get to enjoy-and we can’t wait to see what the final product will look like. From the previews we’ve gotten already…Dream trail certainly is a good fit for a name.

To read more about the crew and their process, check out the latest issue of Yukon, North of Ordinary Magazine!

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The people behind the city...Photo Library update!

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We’ve mentioned before that photo libraries are one of our favourite ways to create content for clients. Instead of one-off photo shoots as things come up over time, photo libraries are a way to purposefully create a library of personalized stock images that marketing and communications teams can then pull from as needed.

A lot of our larger clients are now turning towards these libraries as it can help communications teams pull content easily and efficiently in order to not only plan ahead for campaigns, but also respond when an event comes up throughout the year that they need content for.

We recently did an update on some of the City of Whitehorse departmental photography, and as always, had so much fun working with all of the crews. Always welcoming to us hauling our gear into their offices, or capturing them out on a job site no matter the weather-just a bunch of pros!


Showcase your company: Creating a photo library

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One of the most popular services we offer our clients, is creating photo libraries for them.

In order to stay current and relevant with online marketing, one of the most beneficial things for a company to do is to have a library of images that they can pull from on any given day. 

So instead of having a few standard shots that are used throughout different platforms, many of our clients instead are asking us to do a series of images, so that they have more to utilize over a longer period of time. In this way, they have a larger variety of media to choose from, and can therefore react to current events, or simply have better control over what media and images are highlighted over time.

We love this type of assignment as it really relies on our ability to shoot a variety of different scenarios and locations, but still retain a consistent look/feel for the client so their media is diverse but also cohesive all at the same time.  Sounds like a challenge!? We'll take it...

Today we thought we'd share a few examples from a recent photo library we created with the City of Whitehorse. It was so fun over the course of a few months to work with such a large variety of departments, in order to showcase the variety of work the employees do. From winter to summer, office work to heavy machinery, we got to highlight it all. 

If this is something you're interested in more of, give us a shout at info@gbpcreative.ca and we can chat about how a photo library might be useful for you!