Pulling up to a stop light the other day, I looked over and saw a bunch of familiar friendly faces smiling back at me, lookin’ photo shoot fresh…Perhaps you’ve seen something similar in the past few weeks?
That’s because the Lotteries Yukon Recreation Campaign we worked on is out in full force, including a bus wrap, featuring just a few of our awesome models!
Thanks to Sue Gleason for the photo of the bus!
There’s nothing better than the feeling of seeing a project, which was a year in the making, come together and be released out into the wild. We were lucky enough to work with the amazing Amanda Leslie of Mosaic Communications on this campaign, the goal being to both explore and celebrate the wide variety of recreations that Yukoners do, from across the Territory, and at every age.
What we always loved about this concept was how inclusive it was of the variety of different recreations that we’re all so lucky to have access to here in Yukon. From berry picking and hiking, to lawn bowling and pickle ball, and everything in between, we got to work with real Yukoners, out experiencing their communities throughout every season.
It was one of those feel-good projects, as no matter the weather, people were getting out and doing activities that were good for their bodies and their minds-staying active and connected to others.
Shout out to all of the awesome people we met and worked with along the way-you’re all pros both in front of the camera, and out doing what you do best!
