photo library

The people behind the city...Photo Library update!

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We’ve mentioned before that photo libraries are one of our favourite ways to create content for clients. Instead of one-off photo shoots as things come up over time, photo libraries are a way to purposefully create a library of personalized stock images that marketing and communications teams can then pull from as needed.

A lot of our larger clients are now turning towards these libraries as it can help communications teams pull content easily and efficiently in order to not only plan ahead for campaigns, but also respond when an event comes up throughout the year that they need content for.

We recently did an update on some of the City of Whitehorse departmental photography, and as always, had so much fun working with all of the crews. Always welcoming to us hauling our gear into their offices, or capturing them out on a job site no matter the weather-just a bunch of pros!


Showcase your company: Creating a photo library

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One of the most popular services we offer our clients, is creating photo libraries for them.

In order to stay current and relevant with online marketing, one of the most beneficial things for a company to do is to have a library of images that they can pull from on any given day. 

So instead of having a few standard shots that are used throughout different platforms, many of our clients instead are asking us to do a series of images, so that they have more to utilize over a longer period of time. In this way, they have a larger variety of media to choose from, and can therefore react to current events, or simply have better control over what media and images are highlighted over time.

We love this type of assignment as it really relies on our ability to shoot a variety of different scenarios and locations, but still retain a consistent look/feel for the client so their media is diverse but also cohesive all at the same time.  Sounds like a challenge!? We'll take it...

Today we thought we'd share a few examples from a recent photo library we created with the City of Whitehorse. It was so fun over the course of a few months to work with such a large variety of departments, in order to showcase the variety of work the employees do. From winter to summer, office work to heavy machinery, we got to highlight it all. 

If this is something you're interested in more of, give us a shout at info@gbpcreative.ca and we can chat about how a photo library might be useful for you!