small business

Klondike Kettle Corn

One of our favourite projects so far this year was getting to work with Klondike Kettle Corn to develop some new imagery for their upcoming website re-launch and marketing materials!

Anyone who follows the work we do, knows we love working with small businesses and entrepreneurs, and getting to know Katie and her family was no exception. We got to do some lifestyle images with them, and they even braved the -40 weather we happened to get that weekend so that we could get some authentic Yukon Outdoor lifestyle shots! They were total pros the whole time. Our computer/tether system, however of course decided it didn’t want to work in -40, so we just did without….

Then, we went into a new realm that we haven’t tried before…food photography! For this set, we partnered up with Tara Kolla, a local stylist, who came to the GBP studio and worked with us for the day. We were so happy with how these turned out…and we can also confirm these flavours do in fact taste as good as they look. There was a LOT of taste testing going down…And our computer/tether system enjoyed this temperature a lot more.









Showcase your company: Creating a photo library

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One of the most popular services we offer our clients, is creating photo libraries for them.

In order to stay current and relevant with online marketing, one of the most beneficial things for a company to do is to have a library of images that they can pull from on any given day. 

So instead of having a few standard shots that are used throughout different platforms, many of our clients instead are asking us to do a series of images, so that they have more to utilize over a longer period of time. In this way, they have a larger variety of media to choose from, and can therefore react to current events, or simply have better control over what media and images are highlighted over time.

We love this type of assignment as it really relies on our ability to shoot a variety of different scenarios and locations, but still retain a consistent look/feel for the client so their media is diverse but also cohesive all at the same time.  Sounds like a challenge!? We'll take it...

Today we thought we'd share a few examples from a recent photo library we created with the City of Whitehorse. It was so fun over the course of a few months to work with such a large variety of departments, in order to showcase the variety of work the employees do. From winter to summer, office work to heavy machinery, we got to highlight it all. 

If this is something you're interested in more of, give us a shout at info@gbpcreative.ca and we can chat about how a photo library might be useful for you!

 

New websites need a new look!

We often get calls from clients when they're about to make a change in their marketing or promotion.

Whether they're starting a new business, doing a re-brand, or just starting off a new year, it's often a great time to re-visit their marketing materials and ensure they're as up to date and fresh as they need to be!

In one of our most recent shoots, our client Sarah contacted us as she was about to launch a new website for her lifestyle business, and wanted some more current photos to help populate the site. 

We wanted to ensure she had a variety of shots that feature her, as the lead consultant, and really focus on a fresh, healthy, and light feel as she works with helping people make lifestyle changes to help them deal with chronic pain.

The awesome team at the Birch and Bear helped us out by providing a great location for the indoor and patio shots, and then the Yukon River made for the perfect backdrop for some more casual outdoor looks.

Check them out!